It's a major letdown when you launch your website and can't find it on Google. You want to be visible to the world and it feels like Google is holding you back. There are numerous reasons why your website isn't showing in the search engine results pages (SERPs), but don't worry, most of them are easy to fix. In this blog post, we will cover the steps you need to take to give your website a chance of appearing on Google.
1. Make Sure Google Knows You Exist
The first step to getting your website visible on Google is to make sure that Google knows you exist. If you have just launched your website, Google may not know that your website exists yet. Submitting your website to Google must be your top priority. You can submit your website through Google Search Console, formerly known as Google Webmaster Tools. Once you've submitted your website, it may take a few days or even weeks before Google indexes your website.
2. Have Relevant and Engaging Website Content
When creating content for your website, you must create content that is valuable to your audience. In other words, you need to provide answers to questions that your audience is searching for. The keyword is the backbone of your content, it represents the thought behind each webpage. Include relevant keywords and LSI keywords to your content. You should also maintain a consistent writing style throughout all your choosing keywords. Compelling content that engages your audience is crucial for ranking high on Google.
3. Optimize Your website for SEO
Your website must be optimized for search engines in order to rank high on Google. Include meta descriptions, H1, H2, and H3 tags, and image alt tags. Meta descriptions are a brief introduction to the content on the webpage. The H tags are important for highlighting important content on the webpage. Image alt tags help search engines understand the content of an image. Make sure your website is mobile-friendly, responsive, and secure with HTTPS.
4. Build External Links
External links are hyperlinks pointing to other websites that are not your own. They are important because they tell Google about the quality of your content. When other websites link to your content, it's an indication to Google that your content is valuable and trustworthy. Building external links through guest posting and directory submissions can be a valuable way to promote your website.
5. Keep Your Website Updated
Google wants to provide the best possible results for users. This means that Google prefers websites that provide up-to-date, fresh content. The easiest way to keep your website updated is by blogging. Regular blog updates signal to Google that your website is active, making it easier to rank.
Ranking on Google and being visible to your audience is a must-have for any website owner. By making sure that Google is aware of your website, having engaging content, optimizing your website, building external links, and keeping your website updated, you can give your website a chance to appear on Google. Improvement doesn't happen overnight, but with the right efforts, your website will start to rank organically and get the visibility it deserves.
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